Brock: TSAE has 365 members and we re still growing.
A definition this specific allows volunteers to know what they are getting into, and, perhaps because they respect the fact that TSAE is run by one person, they are willing to step right in and be hands-on when I call on them.
Last year the Texas Society of Association Executives engaged a marketing research firm to conduct an extensive needs assessment research project to gain actionable information about the needs, expectations, and perceptions of TSAE members and prospective members.
Additionally, however, the research spurred creative thinking about the future of TSAE in all of our major programming areas.
, the right speaker mix is the product of good topic selection by member committees, coupled with good speaker selection by her three-person conventions, seminars, and exhibits staff.