The TWCA points out, however, the success of next generation grasses depends heavily on consumer education and the elimination of misperceptions about lawn water requirements.
Select drought-tolerant grasses suited to your planting zone and qualified by the TWCA
TWCA recognizes and promotes plants that can thrive using limited amounts of water, helping to preserve our water resources.
With the MOEA's approval, the TWCA can issue certificates for business clients to access the integrated e-invoice service platform through the Commerce Department's eTax portal.
TWCA said businesses given its certificate can use e-banking services offered by various financial institutions, including transfer money to facilitate payment and collection.
NexGen Plant Breeder Debra Hignight says: "What is significant about the TWCA organization and our research facilities is this is the first time turfgrasses have been quantified on a consistent basis," she said.
According to data offered by the TWCA, it has been estimated that demand for water has increased more three times in the past 50 years, and will continue to increase in the decades ahead.
The first group of 10 officers was recruited through Chronicle Jobs and the TWCA is advertising today for another five - three network and two senior network development officers.
TWCA co-ordinator Norma Chennells said: "The setting up of the TWCA was the culmination of two and a half years of hard work by Topss North East and the Learning and Skills Council Tyne & Wear.
This is a very exciting time for the TWCA and we are hopeful that a second round of advertising in the Chronicle will prove as successful as the first and will result in an equally high calibre of applicant for these important jobs.
Bob Little, regional development officer for Topss North East, said: "We are delighted that the hard work put in by Topss and the Learning and Skills Council paid off so handsomely and that the TWCA is now well on in its development.
To achieve this goal, TWCA
can help these companies face the challenges of integrating their operations following mergers or acquisitions, effectively controlling costs, determining necessary levels of capital improvements, accessing investment and bank capital, and efficiently meeting customer service demands," said Robert Edwards, Senior Managing Director of Robert Edwards Associates.