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Finding a good booth, using the proper signage, and displaying a sample of your services or products are all-important elements of trade show marketing. Of course there is a certain amount of hocus pocus involved in budgeting for things like trade show marketing -- especially if you''ve never seriously done it before and have no track record to go on. Based upon our unique Relevant Ingenuity strategic planning process, Trade Show Savvy planning guides clients through a myriad of critical trade show marketing decisions such as evaluating the value of potential shows and measuring trade show return on investment. |
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