KREIS: The NPPGA works heavily with the USPB
for promotional work, which includes category management for retailers and funding of consumer research.
But it is important to note, the USPB
said, that exports during the three-month period were greatly impacted by prices established from the 2011 harvest when suppliers in the EU and elsewhere had a glut, whereas the US was tight on product and high on price.
During this time the USPB
emphasizes the nutritional message of potatoes, and encourages retailers to do the same.
was established in 1971 by potato growers to promote the benefits of eating potatoes.
, keen on keeping spuds prominently featured on menus at home and abroad, has made a major commitment to position tubers as part of a healthy, balanced diet.
Recognized as an innovator in the produce marketing industry, the USPB
was one of the first commodity groups to promote its product "generically" and to develop a nutrition label approved by the USDA and FDA.
RELATED ARTICLE: USPB
promotion effort enlists celebrity spokespud.
members own their cattle through value-added processing by marketing them through their processing company, National Beef Packing Co.
Consumers are adding new varieties into their meals, not replacing russets, says Don Ladhoff, USPB
retail program consultant.
Since converting in late 2004, USPB
has offered two classes of stock, of which only Class A stock owners are obligated to deliver cattle.
InfoExpo Focus: New value-added, pre-cooked branded products; information on premiums and dividends paid to USPB
members for high-quality cattle
Its existing relationship with USPB
should help the transition of ownership from Farmland Industries to USPB