comprises a combination of components adopted from the TRA, the TAM, the TPB, the MPCU, IDT, and SCT.
In the UTAUT
model PE is one of the stronger predictors of Behavior intention.
In order to understand consumers' original intention to use the sport innovative products, this research employed the actual golf participants to determine their purposes and methods of using the innovation products by consolidating UTAUT
and TR models.
Analyzing Web of Science database, for example, we can find that research about organizational social media adoption rely on qualitative studies or use of individual acceptance models (like UTAUT
or TAM) applied to organizations (MERGEL, 2013; HONG, 2012; THACKERAY et al.
to explain social media adoption by microbusinesses.
However, TAMs in general, and UTAUT
in particular, have enabled researchers to identify specific social and organizational factors that affect technology uptake and to verify the local relevance of model results to specific sites in the Global South.
The scientific community is also interested in providing older adults with multiple alternatives to increase the acceptance, use and adoption of technologies such as TAM <<Technology Acceptance Model>> (Davis, 1989; 1993), STAM <<Senior Technology Acceptance Model>> (Renaud & Van-Biljon, 2008), TRA <<Theory of Reasoned Action>>, TPB <<Theory of Planned Behavior>> (Lian & Yen, 2014) y UTAUT
<<Unified Theory of Acceptance and Use of Technology>> (Venkatesh & al.
Unified Theory of Prediction of user IT adoption was the main Acceptance and Use goal behind developing the UTAUT
Anos mais tarde, Venkatesh, Thong e Xu (2012) propuseram uma extensao do UTAUT
, o UTAUT
2, adicionando 3 constructos ao modelo tradicional: motivacao hedonica, preco e habito.
Advancement in user technology acceptance research is primarily attributed to the successful adoption and assessment of models such as TAM, the Theory of Reasoned Action (TRA), UTAUT
, and UTAUT
The reasons are: First, citizen journalism is a kind of human computer interface (HCI) and HCI is the research domain of UTAUT
Connected scholars: Examining the role of social media in research practices of faculty using the UTAUT