The redesigned 18V model offers the same long-lasting suction power that the original Pivot Vac
is known for, along with features created as a result of consumer feedback.
Baker said Hoover sidestepped these issues via a direct-air platform, in which the motor pushes dirt and air, rather than pulling it, into the vac
The woman uses her powerful and portable Shop-Vac
to dry vac
dirt from the walls and floor and then uses the wet pick-up feature to successfully conquer muddy water spills.
Still, retailers such as Target and Kmart are pushing the segment with stick vacs
that garner higher price points.
Royal's president John Balch, who appears in the spot with Dirt Devil mascot, "Sam," has always believed that Dirt Devil upright sales are strongly influenced by the head vac
's success -- "people like the hand vac
so much they are eager to buy another Dirt Devil product.
In addition, Hoover is positioning the line as meeting a consumer's "demand for heavyweight performance in lightweight stick vacs
For example, Hoover's redesigned line of stick vacs
, which was introduced last year, is being positioned as consisting of powerful yet lightweight cleaners that meet a variety of cleaning challenges.
98 for a Dirt Devil hand vac
to $229 for a Fantom Thunder and Bissell PowerSteamer ProHeat Plus.
NOTE TO EDITORS: Shop Vac
is a registered trademark of the Shop Vac
Corporation of Williamsport, Pa.
CHICAGO-Bissell's line of deep cleaners is among the main attractions at the vac
maker's booth at the International Housewares Show here.
Typical uses of wet/dry vacs
are garage, auto, basement and workshop clean-up, and removal of sawdust and standing water.
e-SIM is committed to helping consumer electronics companies open up new markets in Asia and has found the right partner in VACS
to create a solution that brings diverse language segment products to the market faster," said Bob Ueyama, sales manager of e-SIM Japan.