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VALS |
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Liquid is the only real estate advertising agency to hold a VALS license, enabling Liquid Clients to achieve a greater understanding of online traffic. SRI Consulting Business Intelligence (SRIC-BI) announces two VALS(tm) system enhancements: a strengthened ability to use VALS to identify and understand early adopters and some revised segment names and descriptors to be more intuitive for users. By comparison with other market studies, SRIC's use of VALS to define target consumer markets for the in-vehicle ITS products has provided a lower in value and more realistic market forecast. |
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