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VAPIDVoice, Audience, Purpose, Ideas, Devices (mnemonic on how to read an ad)
References in classic literature ?
George thought he had never heard such a futile, vapid remark.
What led her particularly to desire horse-exercise was a visit from Captain Lydgate, the baronet's third son, who, I am sorry to say, was detested by our Tertius of that name as a vapid fop "parting his hair from brow to nape in a despicable fashion" (not followed by Tertius himself), and showing an ignorant security that he knew the proper thing to say on every topic.
Not vapid, waterish amusements, but good strong stuff; dealing in round abuse and blackguard names; pulling off the roofs of private houses, as the Halting Devil did in Spain; pimping and pandering for all degrees of vicious taste, and gorging with coined lies the most voracious maw; imputing to every man in public life the coarsest and the vilest motives; scaring away from the stabbed and prostrate body-politic, every Samaritan of clear conscience and good deeds; and setting on, with yell and whistle and the clapping of foul hands, the vilest vermin and worst birds of prey.
The poor little old man knew some pale and vapid little songs, long out of date, about Chloe, and Phyllis, and Strephon being wounded by the son of Venus; and for Mrs Plornish there was no such music at the Opera as the small internal flutterings and chirpings wherein he would discharge himself of these ditties, like a weak, little, broken barrel-organ, ground by a baby.
These other poor devils, worried, stiff, strumous, awkward, vapid, and rather coarse, with here and there a passably pretty woman, are European kings, queens, grand-dukes, and the like.
Yet the father was certainly rather a difficult person to deal with, for, in the first place, he was extremely inquisitive, while, in the second place, his long-winded conversation and questions-- questions of the most vapid and senseless order conceivable-- always prevented the son from working.
The response of a reader depends on the mood of the moment, so much so that a book may seem extremely interesting when read late at night, but might appear merely a lot of vapid verbiage in the morning.
Although the subject matter seems to lend itself to social commentary, Crazy Rich Asians mostly bypasses that route in favor of vapid drama (the romance between Nick and Rachel, for example, takes a backseat to the grand tour of this opulent world).
I'M afraid Ed Miliband's vapid apologies for the unrestricted immigration that came about when his party were in power does not wash with me.
Lorraine, 15 Why do we need more TV shows vapid boring Essex girls?
Someone as vapid as needy as her relies on the paps and the cameras to feel worthwhile.
An added problem is Farrell's job as minder to a reclusive actress - Keira Knightley with an utterly vapid performance.