WACRAWorld Association for Case Method Research & Application (est. 1984; Needham, MA)
References in periodicals archive ?
Gulf Air's customer care efforts in this regard have delivered significant positive results over the past year and it is a pleasure and honour to share our experience with WACRA members.
The WACRA 2015 Conference was attended by industry leaders and customer service professionals.
Kavita Al Jassim, the WACRA Board of Directors consists of Dan Thompson from United Airlines, Douglas Stolls from Virgin America, Heidi Gould from Delta Air Lines, Mostafa Karam from Emirates, Neville Gillett from Air New Zealand, Prote Setsuwan from Bangkok Airways and Sami Maenpaa from Finnair.
There were more than 80 representatives in this recent WACRA conference, while several of them were passionately engaged in quite a few sessions on talking about issues that covered 'Today's App is Tomorrow's Virtual Concierge' to 'Using Appreciative Inquiry to Define our Branded Culture.
The longevity of WACRA is a reflection of its respected place in the airline world"I believe that when Etihad customers present themselves at our check-in counter, the clock starts.
As the chairperson of WACRA and a representative of Gulf Air, it was a great opportunity for me to project Bahrain and its national carrier at the forum, sharing our six decades of experience in the business,' said Jassim.
As WACRA chairperson and as a representative of Gulf Air, it was a great opportunity for me to showcase Bahrain's national carrier at the summit, sharing our experience in the business and developing a greater understanding of how we, as customer relation professionals, should operate and interpret current EU regulations," Ms Jassim added.
Ms Al Jassim said it was a great honour for her to represent Bahrain and Gulf Air in the position of chairperson of WACRA.
This year's WACRA conference has a special significance as it is being held in the country where the famous Icelandic volcano ash cloud incident occurred last year, and this year made a significant impact on several airlines' operations.
Ms Al Jassim was formally handed the role at the annual WACRA conference held in Miami, USA.
Ms Jassim, who is also on the WACRA board of directors representing Gulf Air, will be exchanging ideas and sharing the best practices in customer care with representatives from over 50 airlines across the globe.