References in periodicals archive ?
The implied question from recipients of a message is WIFM -- what's in it for me?
In last month's Techniques article, "Doing Right Things Right," I introduced WIFM, which is everyone's favorite radio station.
Do the articles in your company newsletter meet the WIFM requirement?
The grand aspiration of freedom and democracy is doused in driveling prate, WIFM - What's In It For Me?