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WIIFM |
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The February editors' interview with Paul Rusesabagina ("The real hero of Hotel Rwanda") just confirms what I've always known: The West continues to exhibit WIIFM (What's In It For Me) behavior. The last task of the beginning phase of each group session involved previewing today's meeting and providing a WIIFM (what's in it for me) rationale or benefits statement tied to engaging in the activity. They should get in front of their customers--and potential customers--at every opportunity, talk up what they do, keep the WIIFM factor (What's in it for me? |
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