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WIIFM

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AcronymDefinition
WIIFMWhat's In It For Me?


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I've mentioned before that success in web marketing, or any marketing for that matter, is applied basic psychology, responding to the WIIFM (What's In It For Me) motivator of your target market.
Help them identify what they truly desire (the WIIFM, if you are in sales) from their work and career.
 
 
 
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