The program aims to increase knowledge among trade professionals on the diversity and quality of Caribbean rum, according to WIRSPA
Back in June, WIRSPA
came up here and met with people from the State Department and the USTR.
In the short-term, WIRSPA aims to use the marque to promote the development of Authentic Caribbean Rum as a distinct sector within the beverage alcohol industry.
Full Disclosure: WIRSPA covered the cost of travel and accommodations during this visit to the Caribbean.
Rum is poised for growth," said Nell Morris, head of marketing at WIRSPA
, which owns brands such as Cockspur, Mount Gay and Appleton.