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WOMMA

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AcronymDefinition
WOMMAWord of Mouth Marketing Association (also seen as WMMA)


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? References in periodicals archive
WOMMA, the Word of Mouth Marketing Association, outlines its ethical guidelines as falling into three buckets: honesty of relationship, honesty of opinion and honesty of identity.
Transparency under attack: before you write off blogs as dead in the ... by Fernando, Angelo / Communication World
Smart companies like Dell know that ethics isn't optional -- it's the first priority in the consumer-generated environment," said Andy Sernovitz, WOMMA chief executive officer.
Dell Establishes Online Communication Policy to Ensure Accuracy, ... by Business Wire
WOMMA Ethics Tool Provides Clear Guidelines for Marketers
10 Principles to Help Companies Work Ethically with Bloggers by Business Wire
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