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WOMMA

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AcronymDefinition
WOMMAWord of Mouth Marketing Association (also seen as WMMA)


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WOMMA differentiates between "amplified" buzz and "organic" buzz.
According to WOMMA (Word of Mouth Marketing Association): Word of mouth: The act of consumers providing information to other consumers.
Once completed, movies are promoted utilizing various forms of "viral" marketing, such as websites and blogs (a word-of-mouth marketing association, WOMMA, has already been created) saving on what currently represents 30 percent of a film's budget.
 
 
 
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