WOM


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AcronymDefinition
WOMWord of Mouth
WOMWorld of Music
WOMWombat
WOMWaste of Money
WOMWake-On-Modem
WOMWomen on Mission (Southern Baptist Convention)
WOMWrite Only Memory
WOMWrite-Only Memory
WOMWireless Optical Mouse
WOMWear of Materials (accelerated weathering tests)
WOMWell Oiled Machine
WOMWrite Once Memory
WOMWomen of the Moose (club)
WOMWeb Object Management (IBM)
WOMWorld of Minecraft (gaming)
WOMWireless Operator Mechanic (UK and Australia)
WOMWomen Over Mates
WOMWalk Off Mat (construction)
WOMWings Over Miami (aircraft museum)
WOMWrite Optional Memory
WOMWashington Overseas Mission (Washington, MO)
WOMWrit of Mandamus (court order)
WOMWorld Open Market (Independent Project Analysis, Inc.)
WOMWomen over Men
References in periodicals archive ?
This difference is obvious after 3 years Florida but not, or hardly, visible after WOM or QUV-B exposure.
In the marketing literature, scholars found that WOM recommendation can enhanced by (a) service quality (Mazzarol, Sweeney, & Soutar, 2007; Walsh & Bartikowski, 2013), (b) corporate social responsibility (Becker-Olsen, Cudmore, & Hill, 2006; Pirsch, Gupta, & Grau, 2007), and (c) pride (Jones, 2010; Katzenbach, 2003; Soscia, 2007).
Although WOM and eWOM differ in certain aspects, they both enable consumers to know about other consumers' positive and negative experiences related to products and services purchased (Henning-Thurau et al.
Fifty years ago, Dichter (1966) began a study of WOM advertising.
In WOM situations, consumers are influenced by the credibility of message senders and their social ties (Chakravarty, Liu, & Mazumdar, 2010; Groeger & Buttle, 2014).
Brown and Reingen (1987) find prevalent WOM communication influences particularly when considering the purchase of a new product or service.
WOM is more influential in product selection rather than information gained from printed media.
Furthermore, WOM research to date has mostly been conducted in an individualist (Western) context (one end of the individualist/collectivist spectrum).
This study examines the indirect influence of WOM, ethical and legal sensitivities and direct influence of affordability, easy availability and legal sensitivity on consumers' purchase intentions of the non-deceptive counterfeits.
Turner topped and tailed the card, taking the opening claimer comfortably on the Marcus Tregoning-trained Homeboy and landing the closing 1m4f handicap on Wom for Newmarket handler Neil King.