This difference is obvious after 3 years Florida but not, or hardly, visible after WOM
or QUV-B exposure.
In the marketing literature, scholars found that WOM
recommendation can enhanced by (a) service quality (Mazzarol, Sweeney, & Soutar, 2007; Walsh & Bartikowski, 2013), (b) corporate social responsibility (Becker-Olsen, Cudmore, & Hill, 2006; Pirsch, Gupta, & Grau, 2007), and (c) pride (Jones, 2010; Katzenbach, 2003; Soscia, 2007).
and eWOM differ in certain aspects, they both enable consumers to know about other consumers' positive and negative experiences related to products and services purchased (Henning-Thurau et al.
Fifty years ago, Dichter (1966) began a study of WOM
situations, consumers are influenced by the credibility of message senders and their social ties (Chakravarty, Liu, & Mazumdar, 2010; Groeger & Buttle, 2014).
Loyalty intention: WOM
intention versus intention to revisit
Brown and Reingen (1987) find prevalent WOM
communication influences particularly when considering the purchase of a new product or service.
is more influential in product selection rather than information gained from printed media.
research to date has mostly been conducted in an individualist (Western) context (one end of the individualist/collectivist spectrum).
HA HA HA WoM WoM WoM
Unaged 500 1000 1500 200 400 600 94.
This study examines the indirect influence of WOM
, ethical and legal sensitivities and direct influence of affordability, easy availability and legal sensitivity on consumers' purchase intentions of the non-deceptive counterfeits.
Turner topped and tailed the card, taking the opening claimer comfortably on the Marcus Tregoning-trained Homeboy and landing the closing 1m4f handicap on Wom
for Newmarket handler Neil King.