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XMOS

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AcronymDefinition
XMOSCross Media Optimization Studies (Interactive Advertising Bureau)


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AdInsights in conjunction with InsightExpress' panel has been selected to conduct the Interactive Advertising Bureau's (IAB) most comprehensive XMOS study to date.
AdInsights in conjunction with InsightExpress' panel has been selected to conduct the Interactive Advertising Bureau's (IAB) most comprehensive XMOS study to date.
Specific projects made possible by the acceleration funds include: 1) the seven-city Cross Media Optimization Study (XMOS) Road Show conducted in April 2003 2) expansion of XMOS to include additional marketers 2) build-out of the IAB events and education division 3) industry simplification programs (the first of which was the Universal Ad Package, launched in May 2003), including industry-wide standards and guidelines (measurement, ad sizes terms and terms and conditions, etc.
 
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