com has been specifically selected and integrated into Yahoo
's proprietary marketplace for search and native advertising across devices, to better help marketers achieve improved results through their Yahoo
Gemini advertising campaigns.
First, the Internal Revenue Service declined to say whether it would seek to collect capital gains taxes on the transaction, which Yahoo
intended to be tax-free.
Mayer, who helped build Google into a powerhouse, pledged to turn things around when Yahoo
hired her as its CEO two-and-a-half years ago.
CFO, Ken Goldman said, we have actively engaged experts in tax-efficient structures over the past two years and have considered a variety of alternatives.
Smith also has been pressuring Mayer to commit to returning most of any future Alibaba windfalls, instead of spending the money to buy other companies, unless she embraces his call for Yahoo
to merge with rival AOL Inc.
The change, which will be rolled out gradually according to a Yahoo
spokeswoman, will require users to register for a Yahoo
ID in order to use any of the Internet portal's services.
Mayer said that Yahoo
would bring users new ways to consume content with Yahoo
digital magazines, starting with Yahoo
Food and Yahoo
Tech, led by Pogue.
Throughout the week, Yahoo
's SXSW headquarters hosted a parade of different Yahoo
divisions, in addition to its flashy Flickr app launch.
Before the sale to Yahoo
, Tumblr removed the "Erotica" category in launched in January 2010 and marked 12 million Tumblr blogs as "adult," removing them from Tumblr search.
The deal will provide Yahoo
with a much-needed platform in social media to reach a younger generation of users less tied to Yahoo
's traditional Web portal and email services.
Mayer, who spent 13 years helping to build Google into the Internet's most powerful company, has vowed to revive Yahoo
Before Google came along in the late 1990s, Yahoo
was one of the biggest and most popular websites on the internet.