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ZMET
(redirected from Zaltman Metaphor Elicitation Technique)

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AcronymDefinition
ZMETZaltman Metaphor Elicitation Technique (Olson Zaltman Associates)


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Using the Zaltman Metaphor Elicitation Technique, a methodology that offers insights about human decision making through metaphors and storytelling, researchers conducted consumer-focused studies to understand the attitudes of LMI households toward money and saving.
We recently used a modified Zaltman Metaphor Elicitation Technique (ZMET) with focus groups made up of only Generation Y participants.
Methodology ZMET - the Zaltman Metaphor Elicitation Technique - a patented method for qualitative deep dives into the minds of consumers.
 
 
 
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