Acronyms

GRP

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GRPGroup
GRPGroup (file name extension)
GRPGlass Reinforced Plastic
GRPGlass Reinforced Polyester (composite laminate)
GRPGlobal Retail Partners (Los Angeles, CA)
GRPGenetic Resources Program (International Maize and Wheat Improvement Center)
GRPGrant Review Panel (National Health and Medical Research Committee; Australia)
GRPGlobal Research Partnership
GRPGastrin-Releasing Peptide (biology)
GRPGross Rating Point (advertising)
GRPGlobal Remuneration Professional (WorldatWork certification program)
GRPGender Recognition Panel (UK)
GRPGross Rating Point (marketing, television audience)
GRPGateway Response Protocol
GRPGroup File
GRPGovernment Railway Police (India)
GRPGigabit Router Processor
GRPGeneral Reporting Protocol
GRPGross Regional Product
GRPGeneral Reporting Protocol (Climate Registry)
GRPGang Reduction Program (various locations)
GRPGrassland Reserve Program (USDA)
GRPGamma Ray Projector
GRPGraduate Research Program (various organizations)
GRPGlucose-Regulated Protein
GRPGreen Roof Professional
GRPGreen River Preserve (North Carolina)
GRPGrand Rapids Press (Grand Rapids, Michigan)
GRPGinaf Rally Power (Dutch racing team)
GRPGlobal Research Project (various organizations)
GRPGateway Routing Protocol
GRPGeneration Research Program (Germany)
GRPGuidance Replacement Program (Minuteman III)
GRPGentoo Reference Platform
GRPGreen-Rainbow Party (Massachusetts)
GRPGigabit Route Processor
GRPGraduate Registered Physician (Arkansas)
GRPGewex Radiation Panel
GRPGutsy Release Party (Ubuntu)
GRPGlobal Response Pistol (Nighthawk Custom Pistol)
GRPGlobal Resources Program (Association of American Universities and Association of Research Libraries)
GRPGroup Requirements Planning
GRPGood Review Practice (US FDA)
GRPGuild Realm Points (gaming)
GRPGround Rock Phosphate
GRPGross Rent Potential
GRPGround Reference Point
GRPGeophysical Research Program
GRPGlobal Relationship Partner (Qwest)
GRPGuatemala Racing Products
GRPGrant Reporting Portal (US FEMA)
GRPGrid Reference Point
GRPGlobal Reference Price
GRPOzark Air Lines, Great Plains Airlines (ICAO code)
GRPGroited Rubble Paving (construction)
GRPGroundwater Resource Protection
GRPGreatest Response Probability
GRPGuidance Reference Point
GRPGuaranteed Royalty Payment
GRPGuaranteed Renewable Policy(holder) (insurance)
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References in periodicals archive
Finally, on this note, gross rating point (GRP) planning was solely based on live competitors' SOV benchmarks, however third-party research is now helping brand managers identify maximum GRP response points and points of diminishing returns, which is putting more budget restrictions on blind buying.
Currently available in 12 markets, Nielsen's Digital Ad Ratings provides the media industry with a highly accurate method of measuring online advertising audiences, delivering reach, frequency and gross rating point metrics, as well as demographics such as age and gender to determine the effectiveness of digital advertising campaigns, the company said in a July 14 statement.
The solution combines Nielsen Online Campaign Ratings reporting with TV ratings to deliver unduplicated and incremental reach, frequency and gross rating point (GRP) measures by age and gender for TV and digital advertising.
A gross rating point of 100 means an ad reaches the equivalent of 100 percent of the population, which could mean that every member of the population sees an ad, or that 25 percent of the population sees four ads, for example.
After being consigned to a distant #3 eight months ago (it had a GRP or Gross Rating Point of 195 and commanded a channel share of just 17 per cent), Zee TV is firmly back in the reckoning in the Hindi broadcasting space the one that matters.
By that standard, broadcast news' share of gross rating point dropped from 54.7% to 40.1% in 2001, while at the same time cable's GRPs spiked from 45.3% to nearly 60%.
'With this expansion, Nielsen Digital Ad Ratings clients will have access to age and gender demographics for consumers viewing advertising on the YouTube mobile app, as well as reach, frequency and gross rating points,' the company said.
Media buyers who specialize in TV have long been accustomed to using metrics such as gross rating points (GRPs), and many of their clients want to be able to attribute OTT buys to their linear TV budgets.
Nielsen Digital Ad Ratings measures age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs) for an ad campaign's total digital audience across computers, tablets and smartphones.
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