Participants have the opportunity to test
Nike Joyride as pacers lead them through the city.
Nike is the latest store to shut on the popular Broughton retail park in the past year, after Poundworld and Toys R Us both closed their doors and are yet to be replaced.
Over time,
Nike has extended its equity to other youthful and new generation sports along with younger millennial and Gen Z endorsers like Odell Beckham Jr.
"It's one example of a sports industry where the rules are still mostly made for and by men."Felix, who gave birth to a baby girl in December, said she had decided to start a family last year despite anxiety over negotiations concerning the renewal of her
Nike sponsorship deal that expired at the end of 2017.Felix said
Nike had offered her a new deal worth 70 percent less than before.
Nike is conducting a beta run of the
Nike Fit at three of its US stores.
"
Nike has a legendary track record of writing history and I look forward to being part of those moments for many years to come," Osaka said.
"The Swoosh is effective for
Nike's brand because it immediately communicates some of the brand's core values," observed Taylor Getler, business development associate at branding agency Works Design Group.
"We are obviously concerned and want to wish Zion a speedy recovery,"
Nike said by email.
Based near Beaverton, Oregon (US),
Nike is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.