CONTACT: Janice Park of Keyword
, 403-250-1770, or fax, 403-250-1964/
The paper "A Model of Individual Keyword
Performance in Paid Search Advertising" is available online.
Brands spend millions of dollars creating, marketing and buying search keywords
to drive shoppers to their own websites.
Sophisticated filters have been built into MIVA InLine to prevent keywords
from being tagged in sensitive or inappropriate articles, and MIVA has assigned a team of editorial experts to monitor and update these filters.
With Dumbfind, if searchers want to find answers about musical opera, they could enter the word 'opera' in the first keyword
search box for keywords
and plug in 'music' to the second box to get results more relevant than just searching by keyword
Dan Olschwang, JumpTap CEO, says, "We are excited to support this first ever Mobile Search dedicated conference and to utilise it as a platform to launch JumpTap's Keyword
Sales Program for mobile search to the European marketplace.
Generation: Advertisers can leverage SearchForce's automated keyword
generation that provides a myriad of keyword
alternatives that can be variations, permutations, substitutes and a range of other viable options, which will result in improved price performance metrics.
Once again Virgin has stepped up to be first, this time to register Mobile Keywords
in the PaperClick Keyword
The most common rejection in requesting a Keyword
is that it is legally trademarked by someone else," he said.
Intelligence product has three key features:
Aspects has added advanced filtering for its search results.
The authors find that, at the aggregate level, consumers' click activity is quite low, often clicking only one link after a keyword