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Hyperion Essbase will be used with Virdix to enable companies to incorporate profit and risk analysis into decision-making to optimize customer acquisition and retention programs, cross-selling, one-to-one marketing, and resource allocations. Most marketers are all too familiar with the concept of one-to-one marketing outlined in Peppers' and Rogers' now classic, The One to One Future: Building Relationships One Customer at a Time. ACRO even applied one-to-one marketing to their open house invitations by creating a series of four catchy, personalized post cards that were mailed to their database. |
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