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In her presentation at the recent NEPA marketing conference in New Orleans, consultant and copywriter Barbara Kaplowitz differentiated among three types of personalization in marketing: active, passive, and transactual. According to The 2006 ChoiceStream Personalization Survey, more consumers are willing to provide information about themselves to providers they trust in exchange for a personalized online experience. PARIS -- DatacardGroup, the world leader in secure ID and card personalization solutions, today demonstrated a suite of new technologies designed for card printing, personalization, attaching and packaging at CARTES 2006. |
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