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McCreary and Sasse (2000) note the change toward a more muscular body ideal in general, and several studies document the increasing muscularity of male action figures, Playgirl centerfolds, and male advertising models, whose half-dressed representation in the media has risen sharply since the 1950s (Leit, Pope, & Gray, 2001; Pope, Olivardia, Borowiecki, & Cohane, 2001; Pope, Olivardia, Gruber, & Borowieki, 1999). Women's magazine: Women's Day, Cosmopolitan, Essence, Playgirl, etc. Fleiss might find that most her stud farm clients are the same folks who keep Playgirl magazine in business - and they ain't women. |
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