AAFLAAmateur Athletic Foundation of Los Angeles (California)
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Instead, it is clear that women athletes are not represented in popular teen magazines, a pattern also present in sport-specific media (e.g., AAFLA & ESPN, 2003; Kane, 1996; Messner, Duncan, & Cooky, 2003; Pedersen &c Whisenant, 2003; Vincent, Imwold, Johnson, & Massey, 2003).
* The Amateur Athletic Foundation of Los Angeles (AAFLA) is deploying Portal- ware to build a Web-based library that chronicles 100 years of Olympic history, including reports and photography of events, participants, winners, and local cultures where the games were hosted.
Most sporting accomplishments of females went unreported, received limited coverage (AAFLA, 1994; Grossman, Vincent, & Speed, 2007; Pratt et al., 2008; Tuggle, 1997), or were discounted by the male-controlled media.