The concept, developed between Arthur Ashe Youth Tennis and Education and Doug Fonte, President of Prince Americas, one of the world's top producers of tennis products, to give AAYTE teenagers the practical, real world experience of operating a business.
Our boys and girls will be learning entrepreneurial skills, retail operations and customer relations while running a real business," said Tina Tharp, AAYTE Executive Director.
Joining the young entrepreneurs will be Fonte, Tharp, Jerry Johnson, Chairman of the Board, Raye Johnson, Jerry's wife who has been training the youngsters on their sales and interpersonal relations, and Eric Doloway, AAYTE Education Director.
Providing new opportunities to a diverse population, AAYTE
annually delivers first-class tennis instruction, fitness, health and nutrition training, equipment, tutoring, computer science, library services, along with its nationally acclaimed life skills curriculum to children ages 4 to 18, mostly coming from underserved, low-income communities.