ADBAGAllianz Dresdner Bauspar AG (German)
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Sometime this month, Continental Products, a manufacturer of newspaper circulation supplies, is scheduled to launch a direct mail campaign which will inform 2,400 advertisers and advertising agencies about AdBAGS, its program which will offer the opportunity to print advertising on the plastic newspaper delivery bags it produces.
AdBAGS is a one-order/one-bill service, and according to Carl Fuemmeler, president of Continental, the AdBAGS sales staff will take care of all of the selling and printing arrangements.
Fuemmeler said he wants AdBAGS to attract national advertisers who don't normally advertise in newspapers.