ADHM, whose budget is reportedly Rs80crore, was filmed in London and Vienna.
Kareena Kapoor Khan endorsed ADHM after Johar invited her to a special screening in Mumbai, calling it his best work till date.
While sustaining big opening weekend collections will be crucial for both films to draw more audience, initial word- of- mouth as well as critic reviews have favoured ADHM.
ADHM and Shivaay should make most of the situation.
However, the Cinema Owners Exhibitors Association of India ( COEAI) declared that it would persist with its decision to not release ADHM
in four states.
Usually conducted in November, the ADHM
has been brought forward this year due to logistical reasons.