Pulse has been instrumental in developing ADIPS' branding and a range of marketing materials including a company brochure.
Luke said: "Marketing is really important to ADIPS as the audience is so broad; it not only includes the end user of a ride but the operators and other stakeholders such as government officials.
Paul Finch, marketing manager at Pulse, whose portfolio of services includes design and print, strategic marketing and web design, said: "ADIPS is a really interesting business that has captured a real niche in regulating health and safety in the fairground and theme park rides.
Only two single data points for GDM prevalence were reported using either ICD 10  or ADIPS 1998 , with the respective prevalences being 7.53% and 20.82%, respectively (Table 1).
The most widely used criteria were ADA 2012, IADPSG, or WHO 2013, resulting in a pooled prevalence of GDM of 14% while only a limited number of studies used ADIP 1998, ICD 10, JSOG, ADA 2004, or ADA 2010.
From its home at the North East Business and Innovation Centre (BIC), ADIPS administers the safety scheme which covers a series of steps and checks, similar to a vehicle MOT, designed to ensure the health and safety of fairground attractions from design through to disposal.
ADIPS were approached to advise and share their experiences of the implementation of a safety framework for the industry."
Pulse marketing manager Paul Finch said: "ADIPS is a really interesting business that has captured a real niche in regulating health and safety in the fairground and theme park rides.