ADMAPAntarctic Digital Magnetic Anomaly Project
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The new suite consists of the AdMap Builder tool to create and manage AdMaps, AdMap Server to deliver the right AdMap for the viewer and, for broadband deployments, a software development kit (SDK) to render AdMaps in common broadband players.
BlackArrow's AdMaps suite addresses this need head-on with practical conventions for creating new ad avails and managing ad-insertion opportunities for viewer-controlled video platforms.
AdMap Server selects from among multiple AdMaps to return the best fit based on viewer data - as well as targeting criteria such as audience demographics, content genre and playout environment - before fulfilling each request with the most relevant ad, or series of ads, as defined by the AdMap.