"Measuring Advertising Effectiveness." Proceedings of the 3rd Admap
Advertising Research Seminar, London, 2000.
"Is Cognitive Processing the Right Dimension?" Admap
435 (2003): 39-41.
"The Brand Response Matrix." Admap
, September 1999.
"Branding Essentials and the New Environment." Admap
, June 1993.
"A Consumer's Guide to Marketing Mix Models." Admap
, December 2001.
(1998) 'An all-embracing theory of how advertising works?' Admap
, February, pp.
(1997) Accountable Advertising, Henley-on-Thames: Admap
His books include: The Advertisers Handbook for Budget Determination, published by Lexington Books in 1988: Accountable Advertising, published by Admap
in 1997; and When to Advertise, also published by Admap
, in 1999.
WARC runs four global and two regional case study competitions: WARC Awards, WARC Innovation Awards, WARC Media Awards, The Admap
prize, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy.
The new geographic information challenge within SCAR was integrating the massive volume of geophysical data from other scientific disciplines, and SCAR specialist groups coordinated the building of these geophysical data into databases and cartographic products such as ADGRAV for gravity, ADMAP
for geomagnetism, BEDMAP for bedrock topography, and the high-resolution Radarsat Antarctic Mapping Project (RAMP) and associated Digital Elevation Model (DEM) (Liu et al.
Also, according to Tim Stock and Marie Lena Tupot in their AdMap
article "Cultural Mapping", big data and digital analysis produces uninspired consumer profiles.