Our partnership with ADMIC
to create a truly independent news offering for the Middle East and North Africa is a project we are fully committed to.
The joint venture with ADMIC
provides Sky News with an opportunity to enter the large and fast-developing MENA marketplace with the support and expertise of a respected local partner.
Our joint venture with ADMIC brings together two partners sharing the same goal to bring a new voice to Arabic viewers.
BSkyB announced the joint venture with ADMIC in November 2010.
The Middle East and North Africa is undergoing rapid development and our partnership with ADMIC
means we are able to enter this dynamic marketplace with the support and expertise of a strong local partner.
In November 2010, BPME broke the story of a partnership between BSkyB and ADMIC
to launch Sky News Arabia.
Ongoing events in the region and world have proved the need to have an Arabic speaking tool that conveys the news with objectivity, clarity," said Sultan Al Jaber, chair of ADMIC
They should continue with this project as it is not fully control- led by News Corp; it is a joint venture with ADMIC.
Magna's MD, Azhar Siddiq- ui, says Sky News Arabia is a whole new entity as a result of a JV between ADMIC and BSkyB and he welcomes the markeplace competition.
The joint venture deal was inked between James Murdoch, chairman of BSkyB and Sultan Al Jaber, chairman of ADMIC