ADQSRAllied Domecq Quick Service Restaurants
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ADQSR notes that developing multi-branded locations featuring Dunkin' Donuts/Baskin--Robbins caters to a complementary daypart concept--breakfast and between-meal snacks with Dunkin' Donuts and dessert with Baskin--Robbins.
Jack Shafer, chief executive officer, ADQSR, said, "We anticipate this alliance with Dean Foods will benefit Baskin-Robbins and its franchisees as we take advantage of Dean's experience in manufacturing Baskin-Robbins ice cream and its standing as one of the leading ice cream producers in the country." Howard Dean, commented, "We are extremely pleased that Baskin-Robbins has chosen to align with Dean Foods nationally.
In addition to Baskin-Robbins, ADQSR operates Dunkin' Donuts and Togo's.
When we first started with it at ADQSR, it was just a small group within the organization, but then as we created job descriptions for our franchise licensing managers out in the field, this became a prerequisite for preferred candidates.
According to Grant Miller, a consultant and former president of ADQSR International Brand Services at Allied Domecq QSR, franchise companies receive huge long-term benefits as a result of coordination with their suppliers and sharing information regarding inventory and forecasting.
"It" turned out to be a development agreement with Allied Domecq Quality Service Restaurants (ADQSR) to open three locations a year in Charlotte, the first to be a "trombo" store featuring all three of the franchisor's brands--Dunkin' Donuts, Baskin-Robbins and Togo's Eatery.