ADTECHAdvanced Technology
ADTECHAdvanced Decoy Technology
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[Some of the players covered in the study are Adzerk, Google, Epom, AdGlare, AdSpeed, DoubleClick,, OpenX, Zedo, AdTech By Aol, Broadstreet, AdGear For Publishers, AerServe & Atlas Solutions]
In a research note, broker finnCap referred to when Uber sued ad agency Fetch for USD40 million in late 2017, claiming that it wasted money on programmatic advertisements as the adtech companies employed by Fetch claimed payment for acquired users that downloaded its app organically, without clicking on the advert itself.
Simply put, AdTech is the generic term for software and related systems that target, deliver, and analyse the digital advertising that is being used by a brand within a campaign.
The pro- gramme will examine adtech tools, so brands and publishers alike can maximise their potential for a more personalised and automated future.
'We are extremely fortunate to have someone of John's stature leading our management team, allowing me to dedicate a lot more of my time to the development of relationships with international business organizations, supporting the agenda of AdTech accountability and compliance and to the active pursuit of my dream of helping and enabling aspiring entrepreneurs around the globe, sharing the knowledge and experience that helped me build one of the fastest-growing technology companies in the world.'
While small businesses control a growing percentage of the dollars spent on digital advertising, the major adtech companies are doing their customers a disservice by promoting their self-serve options.
The summit will be divided into five different forums dedicated to Money, Smart Economy, Media and Adtech, Investment, and Real Estate Tech.
Summary: New Delhi [India], Feb 20 (ANI): Japanese adtech leader, FreakOut Holdings, inc., on Tuesday announced the appointment of Narayan Murthy Ivaturi as vice president India and south-east Asia.
There will be influential speakers from Fintech, Adtech, travel, e-commerce and more.
Startups Week 2018 will also bring together 50 influential speakers from fintech, adtech, travel, e-commerce and more, for two days of panels and keynote speeches.
The festival will also bring together fifty influential speakers from fintech, adtech, travel, e-commerce and more, for two days of panels and keynote speeches.
ArabNet Riyadh 2017 will feature four forums: Digital Transformation, Adtech, Innovation and Investment and Digital Commerce; with speakers from across the world and Mena region.