ADTPAArkansas Deceptive Trade Practices Act
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For example, if a customer bought juice that said it was 100 percent organic and the statement turned out to be false, the consumer would have a claim under the ADTPA only if the organic advertisement was the only reason the juice was purchased.
Still, the alterations to the ADTPA don't sit well with trial attorneys.
Arkansas courts have not delved as deeply into the ADTPA as their counterparts in Minnesota or Missouri have into their own statutes.