The initiative took to the AFWL runway with Step Up African print bags produced in conjunction with designer Lady Biba.
We had Soboye as our head stylist and our production team this year came in all the way from South Africa, which makes AFWL a true Africa Fashion Week.
From the opening show by Didi Creations, which lit up the runway in vibrant mustard yellow, red and blue Kaf- tans, right up to Hassanali's final show with his Mirage collection -- an explosion of sequins meets chiffon that stood true to the medical doctor-turned designer's sig- nature inventive evening gowns -- AFWL did what it does best: excite London, and Europe at large, with what Africa offers.
She also saw an urgent need to support young and emerging African inspired designers in the UK and globally and the first staging of AFWL recorded an excellent performance for a pioneering event.
As the show returned for its fourth year, AFWL has indeed become a landmark event on the world fashion calendar.
Tsholo, who is gracing the NewAfricanWoman South African Cover in this edition is also the 2014 AFWL Brand Ambassador.
The problem with events like AFWL
is you get a senses overload.
AFWL also aims eventually to progress to a point where it can launch a production company in Africa.
Women on a good mission: The AFWL team meeting our editor.
On her appointment as AFWL Ambassador 2013, second-time ambassador Donkor-Muntari said: "I am so excited to be chosen as an ambassador for the African Fashion Week London for a second year running and know that it will be the biggest and brightest showcase of the beautiful fashion from our continent to date
As London prepares to put her glad rags on for the traditional two-week British summer, which hopefully will coincide with AFWL, Ronke Ademiluyi and her team are hard at work to bring yet another festival of sights, sounds, tastes, designs and fabrics of Africa to London and make this third edition an even bigger success, not just for the team but for the whole of African fashion.
Celebraties, from the top, Menaye DonkorMuntari, Noella Coursaris and Shingai Shoniwa re all AFWL Ambassadors