Speaking at the AIWP
conference, Steve Morgan, vice president of marketing for Delicato Family Vineyards, said that Delicato is "leading the way" with innovative closures on its wine products, becoming the largest U.S.
Gathering the data was challenging because SKUs are not differentiated by wine package at retail, according to AIWP
founder Paige Poulos of Paige Poulos Communications, who expects the data will reveal acceleration in the producer shift to screw caps.
To download the full ACNielsen report, visit the AIWP
Web site: nextinwine.com/events.html.
The Alliance for Innovative Wine Packaging (AIWP) is an association of wineries, wine package suppliers and designers who hope to lead the revolution in wine packaging, according to PR pro Paige Poulos, whose agency handles administration and communications for the group.
"The mission of AIWP is to reset the shelves of the world's wine marketplace by advancing the culture of premium wine through innovative and consumer-friendly packaging," Poulos said.
AIWP plans presentations at industry conferences, a communications program, trade and consumer tastings along with quarterly meetings and a wine packaging competition.