That's what AKCG Public Relations Counselors President Chris Lukach had to say to companies wondering what to do if they find themselves saddled with a potential public relations crisis.
Joining Guadagno for the talk addressing best practices to minimize risk and damages during a business crisis are former New Jersey Director of Homeland Security Charlie McKenna, currently general counsel at Renaissance Associates; Joel Payne, vice president of corporate communications at MWWPR; and Chris Lukach, president at AKCG - Public Relations Counselors.