Mara Binudin Lecocq, who talks on 'Return on Inclusion', has worked for agencies AKQA
, 72andSunny, Tribal DDB, and BETC, with her latest achievement being her founding Secret Code New York.
Capturing all the elegance and the know-how embodied by the Montblanc Maison, the application software designed by AKQA
lets users record their thoughts.
Audia of America, a subsidiary of Volkswagen AG (Xetra: VW), has chosen San Francisco-based AKQA
digital as its agency of record after a competitive review.
Heineken has announced, however, that it will keep working with digital agency AKQA
and media agency Mindshare, owned by WPP (LON:WPP).
The collaboration, which includes Wieden + Kennedy Amsterdam, AKQA
and Razorfish, also won a Gold Cyber Lion.
The new digital marketing campaign was created for Heineken by the AKQA
advertising agency Publicis and digital agency AKQA
also formed part of the panel.
The program also includes C Squared's Charlie Crowe, Simon Jefferson, client services director at AKQA
and Ian Thompson, founder of Sponsorship Science.
This campaign features three new leaders -- all of them in the advertising world -- Alex Bogusky, executive creative director for Crispin Porter + Bogusky, Laura Desmond, CEO of Starcom MediaVest Group, and Lars Bastholm, executive creative director of AKQA
A new office is to be opened in the online virtual world Second Life this month by independent digital marketing agency AKQA
3 Ajaz Ahmed, 32, below, started AKQA
New Media after dropping out of university in 1993.
Rick Hadala is CEO of New York City-based AKQA
, a technical communications and consulting company.