More ALICs are female than male and the majority of singles and single parents are ALIC.
Lower-income consumers, or ALICs (Asset-Limited Income-Constrained), tend to be young, female and single or single parents.
ALICs have more in common than just low earnings and/or limited assets.
ALICs are particularly sensitive to customer service and tend to be more comfortable in smaller store formats.
Increasingly, economic conditions are putting pressure on lower and declining middle-income Americans, individuals who are known in the financial services trade as Asset-Limited Income-Constrained (ALIC) - that is, consumers who have been shut out of or ignored by traditional banking institutions.
ALIC communities tend to be underserved by traditional financial institutions.