ALMARS

AcronymDefinition
ALMARSAll Marine Corps Activities
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With a client base that including everything from small specialty boutiques to large, international mass merchants, Almar is a one-stop shop for retailers that are looking for reliable products that are on trend and in high demand.
As needs for beauty and skin care continue to grow in 2018, Almar looks forward to further expanding its women's cosmetics department, in response to evolving market trends.
Earlier this year Almar introduced a runaway hit under its Expressions D.I.Y.
During a single three-week period in the summer, Almar sold millions of dollars' worth of the bands, opening new retail accounts and creating a patent-pending loom that shipped to retailers in September in time for the holiday season.
"My company has been manufacturing rubber-band hair accessories for over 30 years, so rubber bands were a natural fit," explains Almar president and chief executive officer Raymond Ashkenazie.
The rubber bands are an extension of the Expressions by Almar D.I.Y.
Significantly, Unilever has licensed Almar to design, manufacture and market a full hair accessory line uniquely suited for its popular Suave brand.
Almar says that quality, value and performance were the key factors that led Unilever to contract it to create a 16-foot everyday planogram for the items.
Almar supports the ELLE and ELLE GIRL lines with full-page, color national advertisements in the magazines of the same name.
While the Suave line targets the broad spectrum of value-minded shoppers and is available in food, drug, discount and dollar stores, Almar's ELLE collection of hair accessories is specifically aimed at sophisticated working women.
He adds that Elle magazine provides Almar with global fashion trend information that enables the company to maintain leading-edge design that gives the collection a sophisticated European look.
In a similar way, Almar's ELLE Girl line is also closely targeted, but to a hip, fashion-conscious and sophisticated teen.