AMCEAAdvertising Media Credit Executives Association
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7-10 AMCEA Annual Conference, Advertising Media Credit Executives Association, The Menger Hotel, San Antonio
Other special guests included credit professionals worldwide, including members from NACM-Canada, FCIB, CFDD, CRF, the NACM International Utilities Group and the Advertising Media Credit Executives Association (AMCEA).
The AMCEA issued a statement against the A.A.A.A.'s position, saying, "A shift to sequential liability will force publishers and broadcasters to judge each new order on the credit worthiness of the client rather than the financial stability, good name, and reputation of the agency."