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APCORAdvanced Portable Coronary Observation Radio
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APCOR contracted the respected independent Napa Valley wine laboratory ETS (etslabs.com) to look into how, and how much, TCA is released from corks into bottled wines.
Paul Wagner, Balzac Communications, Napa, who helped organize the seminar on APCOR's behalf, noted that a recent survey of Wine Spectator readers showed that 94% prefer natural cork closures.
Having spent years and millions on improving its product, APCOR is not stopping with a single seminar.
Before taking on the assignment as an APCOR educator, he insisted on visiting Portugal to observe the entire cork production process.
As detailed in our Sept., 2002 cover story about the Portuguese cork industry, APCOR's research will cover five areas of critical interest to the wine trade, including investigating the lifecycle of natural cork stoppers, the stabilization period of raw natural cork and natural cork's contribution to the maturation of wine.
Francisco de Brito Evangelista, the director for APCOR's International Campaign for Cork, stated, "This initiative is a breakthrough for our industry.
APCOR members have good reason to band together and fight.
In June 2002, APCOR received a total of $2.3 million from the Portuguese government and private cork producers.
As stated in a recent press release by APCOR director Francisco de Brito Evangelista, the initiative "demonstrates clearly, and for the first time, that we are dedicating the appropriate resources to finding a solution to TCA in natural cork stoppers, industry-wide."
APCOR said it would set up an independent forum from across the industry, including retailers and producers, so it could ascertain what the industry viewed as the essential issues, so APCOR could provide "relevant information for everyone."
APCOR is also launching its first ever ad campaign, aimed at wine industry press and online publications in the United Kingdom, Australia and the United States.