ARMPACAmericans for a Republican Majority Political Action Committee
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Meanwhile, the tobacco money flowing into ARMPAC has helped DeLay become the most successful - and influential - fundraiser in the GOP Congress after Newt Gingrich.
Last year, ARMPAC raised at least $175,000 from corporations in Virginia to support GOP candidates.
ARMPAC gave $27,500 to 15 GOP candidates for the Virginia legislature and reported that it spent about $48,000 on fundraising expenses.
Luntz and ARMPAC are hardly alone in their cynical search for mushy rhetoric designed to please a focus group.