ARPDAU

AcronymDefinition
ARPDAUAverage Revenue Per Daily Active User (game statistic)
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References in periodicals archive ?
ePlay recently announced that Big Shot Swish is expected to generate an average esports, and in-app purchase revenue per daily active user (ARPDAU) of USD$1.46.
But the statement only named two games, "Blood Brothers" and "Ninja Royale," that exceeded $1 average revenue per daily active user (ARPDAU) in the quarter.
Esports revenues for games like Big Shot generate an average revenue per daily active user (ARPDAU) of USD$0.92 and reach as high as USD$1.59.' In addition to the approximately USD$0.92 ARPDAU in strictly esports revenue, Big Shot commercial benchmarks include USD$0.54 ARPDAU for in-app purchase revenue - esports and in-app combining for a USD$1.46 benchmark.