ARPPU

AcronymDefinition
ARPPUAverage Revenue per Paying User (consumer communications)
References in periodicals archive ?
As of 3Q2011 ARPPU from MMO was impressive at $47 per month, and the number of paying users increased by 36% y-o-y.
PC Based Virtual World "Ameba Pigg" Has 1,807 Yen ARPPU Per Month on March 2011 Only With 2 Social Games "Casino", "Fishing"
Average revenue per paying user (ARPPU) was down less than 1% to $0.53, as a 2% increase in ARPPU in Match Group's North America segment was offset by a 2% decline in international ARPPU.