Because the certification is being provided through ASMI
, a state corporation, it must be open and freely accessible to all who harvest and process Alaska seafood.
"In developing Alaska Seafood U, we wanted to address the retailers' need to keep up with consumers' growing demand for information about wild Alaska seafood," said Larry Andrews, ASMI
retail marketing director.
Because fishermen are the ones who have to pay the tax, they have been allocated seven more seats on the ASMI
board of directors to give them parity with processors, who already had 12 members (there is also one public member).
Although initial industry recovery efforts from the Exxon Valdez spill preceded Riutta joining ASMI
, he is all too familiar with the resulting impact the disaster had on the seafood industry and maintains a top-of-mind awareness about implementing a crisis communications strategy in the event another incident threatens to tarnish this critical market.
"This is an exciting time of year for Alaska, as we anticipate the first salmon run of the summer," said Ray Riutta, ASMI
With its budget stretched so thin, the ASMI
is concentrating on trade promotions.
Lack of proper safety precautions at some hotels, ports, banks and other facilities in Oman can put them at risk of catching fire, Al Asmi
said, adding that fire cases increase during summer due to high temperatures.
"China is obviously thriving amidst a global downturn," said Joe Jacobson, director of ASMI
's international marketing program.
supplies instructional and point-of-sale materials to retailers as the season heats up.
Alaska alone has a seafood industry worth $900 million a year, and the Alaska Seafood Marketing Institute (ASMI
) has its own program aimed at increasing demand, reported its president, Lon LaFlamme.
"Unorganised and poorly marked storage of cables and flammable materials in any building raises the risk of damage by fire," said Colonel Said Al Asmi
, assistant general manager for Operations at the Royal Oman
Contractor name : AUSTRALIAN SELF-MEDICATON INDUSTRY INC (ASMI