ASYMCAArmed Services Young Men's Christian Association of the USA
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The past year was filled with a number of shining moments including successful in-store music promotions at Buffets' restaurants that resulted in a $25,000 grant to the ASYMCA for their camp program, $750,000 of in-kind support via a direct mail program with a circulation of 11 million, and a significant increase in traditional and social media awareness for the ASYMCA.
with the ASYMCA in July 2012, when it launched the buffet company's first in-store music promotion featuring country music duo Montgomery Gentry.
impacted military children and our Operation Outdoors camp program, they have also brought unprecedented visibility to the ASYMCA as a whole with their creative outreach with celebrities.