The "atsui" season, however, constitutes only half of the Japanese year.
The trick is deciding if it's a "samui" day or an "atsui" day (there is no "in between" day).
Atsui was born out of fate, of little dots that connect together and of experiences that lead to a different and unexpected path for two Human Resources graduates from De La Salle College of St.
Before we had Atsui, the garments we produced are tagged with other brands.
When they took the jump with Atsui, the couple could not compare the bliss of holding a finished product that's Filipino in every fiber-from design to manufacturing and distribution.
With 15 retail partners and online platforms, the next step is to bring Atsui to places outside the Philippines.