While interest in the AVDN has been high from a diverse mix of programmers, we recognized early on the value of local weather in building customer loyalty," said Michael Taylor, Senior Vice President, Business Development for ICTV.
The AVDN runs within the existing VOD infrastructure, delivering all programming from the headend as MPEG video, and integrates with and extends existing set-top based interactive approaches.
ICTV and HeadendWare are registered trademarks and AVDN is a trademark of ICTV, Inc.
Using standards-based content creation, distribution and delivery technologies, our highly scalable AVDN gives our customers the ability to quickly and easily provide viewers with the optimal combination of television quality of service, responsiveness and Internet functionality.
The AVDN runs within the existing Web and VOD infrastructures, acquiring programming from standard Web servers, mixing it with live and VOD elements and delivering it from the headend as MPEG video.
AVDN delivers Web-driven programming and live and VOD streams - all with superior TV quality -- over the existing VOD infrastructure to any digital set-top box.
On the AVDN, shoppers will be able to more closely examine and gather information on those cars that interest them, yet still be able to enjoy the 'big-screen' television experience that is so important to automobile marketing.