Leveraging Moat's measurement of Audible and Visible On Complete or AVOC
-- Cinema6 will offer the first AVOC
guaranteed currency, meaning advertisers can choose to transact on only video ad impressions which played all the way through to completion and were audible and visible when they completed.
Moat can now provide NHT data alongside viewability, AVOC
, and attention metrics across all components of the Moat Analytics suite, including Display, Video, Mobile, Native, and Content.
We are pleased to be BrightRoll's always-on partner for measuring viewability, AVOC
, and other video attention signals as well as powering Attention Segments in BrightRoll, and we look forward to working with BrightRoll for years to come to provide marketers with the best end-to-end viewability solutions.