) announced that it has successfully completed the sale of its Acxiom Marketing Solutions AMS, business to The Interpublic Group of Companies (IPG) for $2.3B.
This capital is in conjunction with the closing of Zeta's recently announced acquisition of software firm Acxiom Corp's (NASDAQ: AXCM
) email services unit, Acxiom Impact, which expanded the company's existing Fortune 500 customer base and grew its percentage of long-term subscription revenue.
In a post to the company's corporate blog last night, Acxiom (AXCM
) CEO and President Scott Howe wrote: "Over the last few days, we've received hundreds of emails and calls from clients, partners, and members of the ecosystem at large.